Why do We Say Positioning Counsultants are Birdmen?
Brands like trees. In jungles they are tall and straight. Trees need to hold their positions. To root deep. To grow quick.
So, the job of flying around - pulling up leaves penetrate covers to embrace the sun(customer perception) - picking up seeds escape from competitions to bud in the Eden.
Just give to birdmen.
Stormy, shelter under leaves.
Sunny, nest upon tips.